Quite an enjoyable read - especially at the start when he goes into his business history and how he makes decisions. Towards the end it becomes a bit disjointed with a mish-mash of different stories not necessarily in chronological order. Good read overall. BUT, my main reason for reading the autobiographies of entrepreneurs is that they have tend to have inflated egos (the autobiography in itself) and tend to write a few things that would make the rest of us cringe and Duncan Bannatyne doesn't dissapoint; On page 231 he (or his ghost writer) compresses into a paragraph his moment of epiphany when he has a "conversation" with God and ends with God replying "OK". I feel all dirty when I read stuff like this.