Danny Wallace, until recently he was more famous as Dave Gorman's sidekick - but now he is a regular face on TV. This book is in the same sort of genre as "Are You Dave Gorman" which Danny co-authored and tells the true story of how Danny Wallace starts a cult by asking people to join him.... ...And people do! They have no reservations and hand over their faith to join a man in an unknown crusade. After having people join him, Danny decides what to do as the leader of a cult and comes up with the ultimate in humanistic altruism - they will all do a good deed per day for someone. This is a very entertaining book which shows how a decent man can do good deeds and encourage others to do so to ensure the world is a more pleasant place. The same man also sees his love-life fall apart as a result. This fails to live up to the same level of pathos of the Dave Gorman adventures, which is a shame as it has ample chance to do so given the subject matter. It doesn't ruin the book though, it still remains a very funny book and one which I strongly recommend. The tale is an interesting one, as a jape turns into a fairly large movement and gains press coverage. Not all cults involve insane religious maniacs killing themselves to ride a comet to paradise - some are for honest people to join forces to make the world a better place. This book does that too by giving the reader a laugh and an invite to join Danny Wallace and become a member of his cult.